More Openings at Thailand’s “Secret” Resort Destination
Thu 20 Mar 2008
There’s a theory among some frequent visitors to Thailand, that you can tell the ‘real’ Thai aficionados from the wannabes by where they spend their beach time. The ‘players’ follow the clueless masses to Phuket, Samui or Pattaya, while those in the know head to Cha-Am or Hua Hin. That’s just the same sentiment expressed by posh resort chain Alila, which recently opened their first Thai property in Cha-Am. Here’s their press release:
ALILA TRANSFORMS THE RESORT EXPERIENCE IN ONE OF THAILAND’S BEST-KEPT DESTINATION SECRETS
5 February 2008Travelers may flock to Thailand’s popular beaches in the likes of Phuket and Koh Samui, but those who prefer not to follow the crowd are discovering the charms of Cha-Am, a serene coastal town located on the sunrise side of the Gulf of Thailand. From 1st February 2008, visitors will be able to experience this paradise destination like never before with the opening of Alila Cha-Am, the latest exciting offering from Alila Hotels and Resorts.
Just two hours outside of Bangkok, Cha-Am is often by-passed by travellers on the way to neighbouring Hua Hin, its slightly busier twin town. But this once small fishing village has long been a popular weekend getaway for well-heeled Thai families and city-dwellers who come to bask in its tranquility. As a beachside resort, Cha-Am is more than equal to its overly crowded counterparts, boasting the longest stretch of white sandy beach in Thailand. Those in the know will also testify to the fabulous array of seafood restaurants that line the beach - one of the best ways to experience Cha-Am while savouring the glorious sea view.
Life here may be peaceful but it is by no means dull. The town offers the perfect location from which to explore the area’s rich local culture or embark on active adventures. It lies within the province of Petchaburi, dotted with a myriad of beautiful Buddhist temples. Its many nearby attractions include royal palaces, the picturesque Khao Luang Cave, and Kaeng Krachan, Thailand’s largest national park. A 25-minute drive will also take you to world-class golfing at Black Mountain Golf and Country Club. Or you can simply relax on the beach and enjoy the many water sports out at sea.
With the opening of Alila Cha-Am, holidaymakers will have the chance to enjoy this blissful destination in striking style. Cast aside any notions of a typical Thai resort. Alila Cha-Am is unprecedented - the first truly modern luxury beachside resort to be built in the town. A masterpiece of contemporary design unlike anything else seen here.
Designed by pre-eminent Thai architect Duangrit Bunnag, it is architecturally bold yet understated, blending harmoniously with its tropical surroundings. If first visual impressions don’t blow you away, then the unique Alila lifestyle experience will. Guests are spoilt for choice. Dine in style at the ultra chic Clouds Loft and Motion restaurants. Chill out at the hip Red Bar. And experience well-being at its most natural with Spa Alila treatments and spa dining, using ingredients grown in the hotel’s own organic garden. Guests can also engage with the destination in a truly personalised way through Alila Experiences - tailored packages that offer culinary and cultural excursions, intimate couples’ celebrations, and wellness and active lifestyle pursuits
You can find out more at the Alila web site.
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