Resume of Michael HollandDownload as PDF
I've been developing websites for something like 20 years, before there were any good WYSIWYG editors, so I'm used to coding in native HTML. In fact, I prefer it. I have followed the development of the language and techniques, particularly in regards to structuring pages so they work on any size screen. Much of my work for my current employer involves email, which is a particularly specialized form of web development. It requires being able to think through how content will work on many different devices as well as some rather “antiquated” applications.
I write native CSS on an almost daily basis. I have also used SASS for some projects (such as customizing Bulma), as well as a bit of Stylus, which is popular with some Vue projects.
As mentioned above, most of my work these days involves email, which is a peculiar type of web development that allows some modern techniques but still requires some very “old school” code. The main platform I build for is Adobe Campaign Standard, but I also work in Klaviyo, Salesforce (Exact Target), Marketo, Site Impact, and Alterian. See my portfolio for some examples.
I've been using PHP as part of my personal website development, as well as free-lance work, for about 15 or more years. Yes, PHP is a beast, but if you want an interface to something or code to do a certain task, chances are you’ll find lots of options with PHP. And, it's fast. Some of the newer frameworks, like Laravel, definitely offer enough to help me get things done without too much extra work. I'm particularly liking the combination of Laravel’s lightweight Lumen product for developing APIs to support Vue front-ends.
Sometimes the tools used in the production of code are almost as important as the end product. Here is a list of the tools I have experience with:
Email Service Providers
- Adobe Campaign Standard
- Salesforce Marketing Cloud (SFMC) / Exact Target
- Sublime Text
- Email on Acid
- Adobe Photoshop, XD, Illustrator (asset extraction, mostly)
Frameworks & Other Web Tools
2013 - Present
Web Production Developer at Data Axle (Full time remote)
- Migrated over a dozen clients and hundreds of messages from legacy platform to Adobe Campaign.
- Senior email and web developer for strategic accounts such as US Bank, Tillamook, and MasterCard.
- Translate customer-supplied or in-house developed creative into mobile-responsive emails and landing pages for various clients.
- Document build procedures for new messages for other developers to use.
Bachelor of Architecture
University of Oregon